ne of IBI’s core service offerings, our market assessment and monitoring services offer a robust base of intelligence from primary sources (competitors, industry experts, value chain partners etc.) in any given market supported by exhaustive secondary research.
We are experts at managing multi-country market sizing and opportunity assessment studies resulting in market prioritization for clients as well as development of a cohesive regional growth strategy.
For firms trying to get as accurate a read of the market as possible ahead of a potential product launch, we provide in-depth market analysis down to the segment and sub-segment levels, identifying key metrics and success factors within each segment, including identification of opportunity hot spots and risks.
For clients seeking periodic topical information on an on-going basis, we provide market monitoring services in the form of monthly, bi-monthly or quarterly market trackers covering key market metrics, competitor movements, personnel changes and price fluctuations etc.