nderstanding your customers, and especially large key accounts, is a critical ingredient of any successful B2B business operation. IBI specializes in speaking with companies that are partners and key customers to some of the world’s biggest corporations.
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We offer a full gamut of end-user assessment services ranging from customer satisfaction studies to purchase behavior and needs assessment, as well as lead generation for new customer acquisition.
 
For clients wishing to understand their customers in more detail and also looking to acquire new customer accounts, our account profiling and evaluation service is highly popular as it delves into not just facts but also helps pinpoint qualitative levers that would help companies serve such customers better.