e believe in sharing our hard-earned experience to train personnel in managing large scale strategic market intelligence projects involving extensive primary research and analysis. We are one of the very few boutique consultancies around that specialize in extensive executive interviewing and moderation, as well as in-depth field interviews.
As we presently live in an era of over-reliance on secondary information, (often not sufficiently validated), primary research and interviewing skills have become ever more important for any objective market assessment or strategic analysis effort. However, at the same time, there are fewer and fewer trained personnel who have primary research experience and can understand the complexities of primary intelligence gathering.
Our training packages and workshops are custom-designed for individual client needs depending on the size of the research and insights function on the client side as well as the nature of the challenges the client is facing – be it managing projects with unreliable data in emerging markets, or one of specialization such as gathering of competitive intelligence through specialized interviewing techniques and processes.